Regional running festivals, built around the destination.
We create destination-focused running festivals that bring sport, tourism and community together — designed to give runners and their supporters a reason to stay, explore and come back.
An independent event company, built on the road.
Founded in Victoria in 2021, Fit City Events specialises in destination-focused running festivals and active lifestyle experiences. We build events around the character of a place — scenic courses, local partnerships and a genuine festival atmosphere — rather than treating a location as a backdrop for a generic race day.
Our festivals are designed to showcase each region, encourage visitation, and support local businesses and community groups along the way — while still delivering a professionally run event for participants of every ability.
Matt Morris
Leads race planning, logistics and delivery, overseeing every event from concept through to finish-line execution.
Andrew Haug
Drives partnerships, sponsorship and growth — the strategic link between Fit City Events and the councils, tourism bodies and commercial partners we work with.
A growing portfolio, each event built around its place.
Four destination running festivals today, each reflecting the character and atmosphere of its region.
Built for participants, destinations and local stakeholders alike.
We work alongside councils, tourism organisations, community groups and local businesses to deliver events that support regional visitation and community engagement — drawing participants from metro and interstate markets while encouraging overnight stays and local spending.
Long-term relationships, built for regional storytelling.
We collaborate with councils, tourism bodies, wineries, sponsors, suppliers and community organisations to bring destination-focused events to life. We value partnerships that contribute to strong participant experiences and sustainable event growth — not one-off activations.
