Fit City Events creates destination-focused running festivals that combine participation sport, tourism, community connection and memorable event experiences across regional Victoria and beyond. Our events are designed to bring people together, support local communities and create weekends worth travelling for.
Founded in Victoria in 2021, Fit City Events is an independent event company specialising in destination-focused running festivals and active lifestyle experiences.
We create regional events that go beyond the finish line — combining scenic destinations, welcoming atmospheres, local partnerships and professionally delivered event experiences that appeal to runners, supporters and communities alike.
Our events are designed to showcase regional destinations, encourage visitation and create memorable experiences for participants of all abilities, while supporting local businesses, tourism and community engagement along the way.
Fit City Events delivers a growing portfolio of destination running festivals across regional Victoria, each designed to reflect the character and atmosphere of its location.
Held along the Bass Coast, the Inverloch Running Festival combines coastal scenery, community atmosphere and festival energy across a weekend of running events. The event features marathon, half marathon and shorter distance options alongside live music, local food vendors and a vibrant finish-line precinct.
Set amongst the wineries of regional Victoria, Vineyards Twilight brings together running, music, wine and food in a relaxed twilight festival atmosphere. The event is designed to celebrate regional destinations while creating a unique running experience beyond the traditional race format.
The Shepparton Running Festival is one of regional Victoria’s growing running events, attracting participants from across the state and beyond. Featuring fast courses, strong community support and a welcoming event atmosphere, the festival showcases the Greater Shepparton region and Victoria Park Lake precinct.
Located in East Gippsland, the Lakes Entrance Running Festival combines coastal landscapes, tourism experiences and community activation through a weekend of running and festival-style event experiences designed to encourage regional visitation and overnight stays.
Fit City Events designs experiences that extend beyond race day. Our events aim to create vibrant festival environments that encourage participants and supporters to stay longer, explore regional destinations and engage with local businesses and communities. Across our events, participants may experience live music, food trucks, local produce, tourism experiences and destination-focused event activations designed to create memorable weekends rather than simply standalone races.
Fit City Events works alongside councils, tourism organisations, community groups and local businesses to deliver events that support regional visitation and community engagement.
Our events are designed to attract participants from metropolitan and interstate markets while encouraging overnight stays, local spending and destination exposure through digital marketing, social media, event media and participant-generated content.
By combining participation sport with tourism and community activation, Fit City Events aims to create sustainable regional events that deliver value for participants, destinations and local stakeholders alike.
Fit City Events collaborates with councils, tourism bodies, wineries, sponsors, suppliers and community organisations to help bring destination-focused event experiences to life.
We value long-term partnerships that contribute to strong participant experiences, regional storytelling and sustainable event growth.
Our events have worked alongside regional councils, tourism organisations and commercial partners across Victoria to deliver memorable event weekends that support both community engagement and destination promotion.
Explore highlights, participant stories and event experiences from across the Fit City Events calendar through our video and media content.
Interested in partnering with Fit City Events or learning more about our events and regional activations? We’d love to hear from you.
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